Buddha

Taken from the series “Gods of Suburbia” (2014)

This is Dina Goldstein’s third large-scale project 2013-2014. The work is a visual analysis of religious faith within the context of the modern forces of technology, science and secularism. The series plays with narrative and religious iconography in order to communicate how organized belief has become twisted within a global framework driven by consumerism and greed.  The project challenges the viewer — religious or secular — to embark on a journey of self-reflection as they contemplate the relevance of dogma in modernity.

Watch here the Making of … the series

The artist about the work:
The word Buddha means “awakened one” or “the enlightened one”.
Buddhism is about the search for truth or enlightenment by rejecting the three poisons that keep us from true fulfillment, they are: ignorance, attachment and aversion, which equate to the Western psychological concepts of narcissism, desire, and hatred.
The 3 poisons are the result of Ignorance isn’t just an inability to apprehend the truth but an active misapprehension of oneself and one’s surroundings—It is the blind assumption that things are different then in actuality.
I’ve placed Buddha in a high-end supermarket to illustrate how far we live and exist from the ideals of Buddhism, which we, in the West, pay homage to with yoga and meditation.
The irony is that we continue our immersion in the three poisons when we shop at such overpriced designer supermarkets. They are a façade—they hide truth with labels like Organic. They indulge our narcissism and desire – separating the haves even further from the have-nots, who can’t shop at such places and are left with GMO and lower scale food.

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